5 Email Marketing Mistakes That Are Hurting Your Open Rates

Email marketing remains one of the highest-ROI channels available — but only if people actually open your emails.

Mistake #1: Generic Subject Lines

Your subject line is your first impression. "Monthly Newsletter" tells your reader nothing about why they should care.

Mistake #2: No Segmentation

Sending the same email to your entire list means nobody gets a message that truly resonates with their needs.

Mistake #3: Inconsistent Sending

If you only email when you need something, your audience learns to ignore you.

Mistake #4: No Clear CTA

Every email should have one clear action you want the reader to take.

Mistake #5: Ignoring Mobile

Over 60% of emails are opened on mobile. If your emails aren't mobile-friendly, you're losing readers.